Partners
The daily show, the network, and the daily brief all reach the same audience, athlete-founders, sports executives, and the investors and operators building around them. This is how you become the brand they see every day.
6,000+
Daily-brief subscribers
5x
Live every week
10–11a
ET, every weekday
Who you reach
We don’t sell impressions. We sell category-exclusive access to a defined audience that’s hard to reach any other way.
The makeup of the room
Pro & Olympic athletes
Athlete-founders
Sports executives
Investors & operators
Relative emphasis of who Open Athletes is built to reach, the audience skews toward builders and decision-makers in sport.
Active and retired. From the leagues you watch to the Olympic federations you read about.
The ones building companies right now. Funded, unfunded, post-career, mid-career.
Team operators, league offices, agents, GMs, and the staff making the deals happen.
Sports-tech VCs, family offices investing in athletes, and the founders they back.
The reach
A partner doesn’t show up once. They show up across the show, the network, and the brief, the three places this audience already lives every day.
The daily show
5x / week
Live weekday mornings, 10–11a ET on X and YouTube, with full episodes to Spotify and Apple right after airing. A daily habit, not a one-off drop.
The network
Athlete-founders
The people the show is built on, pro and Olympic athletes building companies, plus the executives and investors around them. Warm, curated, and reachable.
The daily brief
6,000+ subscribers
The business-of-sports read that lands in inboxes every morning. The same audience, on a surface that carries a partner message all the way to the desk.
Our approach
The reason a partner message works here is that it doesn’t feel like one. We know this audience because it’s our audience, and we protect their attention like it’s the only thing we have, because it is.
“If it wouldn’t earn a place in the show on its own merits, we won’t sell it.”
A read that sounds nothing like an ad. We only work with brands this audience should actually know, and we say so in our own voice, the reason it lands is that we mean it.
One partner per category. You aren't one logo in a wall of sponsors, you're the brand this room associates with your space, without a competitor a scroll away.
The best partnerships live inside the programming, a segment, a series, an activation with the network, not bolted onto the side of it. We build the integration with you.
The formats
Every partnership is built to fit, but here’s the shape of what that looks like.
Packages
Start with a package and we’ll shape the rest around what you actually need. Category exclusivity is included at every tier.
Show Sponsor
Get in front of the daily show and the audience it gathers.
Founding Partner
Own a category across the show, the network, and the brief.
Community Partner
A built-from-scratch activation across everything we do.
| Feature | Show Sponsor | Founding Partner | Community Partner |
|---|---|---|---|
| Named on the daily show | |||
| Live reads in our voice | |||
| Recurring owned segment | · | ||
| Category exclusivity | · | ||
| Network access & intros | · | ||
| Custom activations | · | · |
Consulting
Beyond our own programs, we consult for brands that want to work with athletes, teams, and leagues. We bring the relationships and hard-won expertise to deliver a genuinely high-quality level of service, so your partnerships land.
Build authentic deals with pro and Olympic athletes and athlete-founders, not endorsements that fall flat.
Partnerships and activations with franchises and organizations, structured to actually move with the brand.
League-level sponsorships and programs, from first conversation through the details that make them work.
Inquiries
Show sponsorship, segment sponsorship, network activations, tell us what you’re trying to do and we’ll build the package around it. We reply within 48 hours.