Open Athletes Creator Program

    Make a clip. Tag us. Get paid.

    We’re building the community for athletes building companies. Post about it and we’ll ship you gear or cash for content that lands.

    See the payoutsHow it works →

    How it works

    Four steps. That’s the program.

    01

    Make something

    Film a clip about sports business, your athlete-to-founder story, or a Show episode you liked.

    02

    Tag @openathletes

    Post it on Instagram or TikTok -- tag @openathletes and use #openathletes.

    03

    Hit a threshold

    Organic views only. No bots, no boosted posts, no paid promotion.

    04

    Get paid

    Send us a screenshot. We ship gear or send cash within 14 days.

    The payouts

    Two tiers. Real rewards.

    Tier 1

    2,000+ ORGANIC VIEWS

    Open Athletes drop

    Cap and tee from the next merch run, shipped to your door.

    Tier 2

    20,000+ ORGANIC VIEWS

    $500 cash

    Direct deposit, Venmo, or Zelle. Paid out within 14 days of verification.

    One claim per post. Hit both thresholds on the same post and you can claim both rewards.

    What to post

    Creator’s choice. Just keep it on-brand.

    Three angles that always work. Pick one or invent your own — as long as it’s about the athlete economy, you’re in.

    Clip from the Show

    React to an episode. Drop your hot take. Stitch it. Pull the moment that hit you.

    Your story

    How sports prepared you for what you’re building now. The lessons, the scars, the unlock.

    Sports business take

    The deals, the people, the money. Tell us what we’re missing. Tell us what’s wrong.

    Who’s in

    If you’re in the athlete economy, you’re in.

    Open to current and former professional, collegiate, and Olympic athletes — every sport, every league. Plus the agents, trainers, lawyers, and operators working alongside them. This is the community for everyone building in the athlete economy.

    How to claim

    Hit a threshold? Send us proof.

    Email us with a link to your post, a screenshot of your view count, and your shipping address (for merch) or payment method (for cash). We verify and pay out within 14 days.

    Contact

    Fine print

    • Views must be organic. No bots, no view farms, no paid promotion or boosted posts.
    • One claim per post. Hit both thresholds on the same post and you can claim both rewards.
    • Merch ships within the US. International shipping handled case-by-case.
    • Cash is paid via Venmo, Zelle, or direct deposit. Total payouts over $600 in a calendar year are reported on a 1099.
    • We reserve the right to verify view counts, decline submissions for suspicious activity, and update these terms as the program grows.